A successful digital marketing campaign is the dream of many business owners. With the help of this campaign, businesses won’t have to sleep and commerce can flow anytime and anywhere.
Digital marketing is usually defined as a marketing strategy that uses digital or Internet-based services, platforms, and tools instead of traditional marketing media. A typical strategy or campaign includes the use of email campaigns, social media, online videos, and banner ads on websites. This strategy is highly useful to every business, regardless of its type and size, because it has the potential to reach any customer or client who has a connection to the Internet, wherever they are at any time of the day or night.
But how do you start or create a good and effective digital marketing strategy? You can begin by following the key 3 steps and some additional tips below:
1. Determine and know your target audience.
A good digital marketing strategy starts with identifying the group you want your brand, product, or service to reach. To do this correctly, answer the following questions:
• Who do you want to sell to or who do you want to buy your product or get your services?
• How do they usually search for products and services they want info about online?
• Which social media sites or platforms do they normally use?
• Which sites do they spend a lot of time on when they are online?
By determining who your target demographic is, where they hang out, and how they like to engage with the brands they follow, you will have a higher chance of having your message being welcomed by online users rather than be lost the wide world of the worldwide web.
2. Put some thought into selecting the best platform to reach your audience.
At present, there are many ways of effectively reaching your target audience online. These include the various social media, search engines, display advertising, and direct email marketing. Generally, people who are of a consumer age have some type of online interaction. They may be researching using popular search engine sites, posting on various social networking sites, or reading content online. Most of these platforms have a measurable weighting toward a particular demographic. If you can’t understand the figures, get help from experts in comprehending them and with using them for choosing the best platforms to use in your digital marketing strategy.
3. Regularly measure and adjust.
Lastly, be open-minded when starting and even implementing a digital marketing strategy. Also, don’t be afraid to change what you’re doing. This is because the digital landscape is known for its rapid change. Although this may seem daunting, it’s actually one of biggest advantages of doing digital marketing. This is because the target audience, message, and placement of your online communication can be adjusted quickly and easily, unlike with traditional marketing.
Digital marketing is advertising that is well delivered using digital channels like mobile apps, email, social media, and websites and search engines. There is a very wide range of marketing activities that are covered by the term and all are actually acceptable. There are different kinds of digital marketing available presently and they include:
This is a kind of advertising which is usually sponsored thus the term sponsored result. It appears at the top side of the SERP and you pay once people click on the ad. There are different ways in which you can tailor the paid search so as to be visible whenever some terms are entered therefore reaching the audience that you are targeting. This kind of marketing is visible, flexible and totally effective for different organizations. The advertisements are contextual too.
Search engine optimization or SEO is where there is optimization of your website reach, technical set up and content, making pages that you are associated with appear at the very top of the search engine for specific keywords. This is aimed at the attraction of visitors to the website whenever they are searching for services, products and even information that closely relates to the business. SEO requires a website that is constructed well and one that is very easy to use so as to be valuable and offer the most engaging content. It should also have credibility so that individuals and other websites can recommend your services by simply linking to the site or even mentioning on social media posts.
Great content always drives digital marketing and so should be taken seriously. This is a very important pillar of the modern SEO and it allows you to get noticed even on the social media platforms. With great content, you have something that you an offer your customers with paid search ads and even emails.
You need to create content that is not really promotional but one that inspires and educate. This may be tough, but worth your effort. Create content which has relevance to your target audience so that they can relate to it. When the content is resourceful, the customers tend to stick around more.
There is more to social media than just posting videos and selfies. Many people are now relying on the different social networks to educate research and discover more regarding brands and organizations before they start engaging with them. From a marketer’s point of view, it isn’t just about posting on social accounts, but also to weave social elements in each and every aspect of marketing to create great sharing chances. When your audience engages with the content given, they will most likely share it with others. This leads to their becoming a customer and sometimes they can bring others along as well.
Emailing has been around for quite some time now and there is no end in sight since people still use it for purposes of communication. This is the best way to reach customers, especially when the information is critical. Such emails need to be relevant, trustworthy and conversational if they are to give the desired impact.
With the rise of digital technologies, marketing has become less expensive, more effective, and measurable. Online marketing is a promising way of promoting a business and getting new customers and retaining the existing ones. The power of online interaction and diversity in online channels highlight the significance of having a strategically sound customer acquisition strategy.
Social media and other digital channels drive engagement and we know engagement can help businesses acquire new customers and build long-term relationships with them. But how can a business leverage online marketing techniques to attract new customers?
Successful businesses put efforts to meet customer’s expectations. Just imagine a business has an incredible marketing strategy but the products or services it offers are disappointing. Will it be easy for that business to attract a large number of new customers no matter the quality of its marketing efforts? It all starts with delivering great products. Following are some of the suggestions that would help you build an effective customer acquisition strategy for your business using digital tools.
Prospects and customers should be at the center of a marketing strategy. When it comes to the customer acquisition, a business has to create and present valuable content that provides easy and quick solutions to its online visitors. The purpose of building a strong content strategy is to cater the needs of potential customers as well as to keep a certain level of engagement with the existing ones. Content is probably the only way to communicate with people who use the internet to find solutions.
Why does a customer prefer to buy from a specific business when there are plenty of others offering the same thing? A business has to build a realistic statement about why people should choose it. A SWOT analysis would help companies understand their strengths and weaknesses. This is what makes a business unique.
People spend plenty of time on social media sharing and receiving information. A business needs to figure out the social channels where it can find the most of its potential customers. A solid presence on relevant social media channels enables a brand to engage with its prospects and customers. Again, it is the content that helps a brand build an effective social media presence.
Search engine marketing
Paid search or search engine marketing is one of the most effective digital marketing techniques to get new customers. However, marketers have to be considerate in building paid search campaigns. Once executed in the right way, paid search can instantly drive new leads. If a marketer truly understands how to optimize paid search campaigns for better ROI, he can consistently bring in a great number of qualified leads.
It may seem superfluous to repeat that businesses have to optimize their web experiences for mobile in order to stay competitive. A large number of people use mobile devices to buy different products and services. Therefore, it is inevitable to build responsive business websites in order to attract new customers.
Precisely speaking, build great products and present them well on the internet. Digital marketing is all about how well you present your business to the online world and then how effectively you interact with your prospects and customers.
Digital Marketing is not a new concept now. Still, a lot of companies and experts lack the actual understanding of the subject. There are still many dark areas to explore for many. Actually, every blogger also needs it. So, here are my 6 tips for bloggers to leverage digital marketing. It is easy if you apply common sense and go for it with a proper strategy. In fact, it doesn’t require you to pay to somebody else for it. If you just acquire some basic understanding, you can do it yourself. So, let us try to take a deep dive into the subject to understand it better. The Internet has been a revolution in everybody’s life. In fact, technology gets a new meaning with it. Similarly, marketing has become easier and faster. Definitely, for businesses and entrepreneurs, it might become important to hire an agency or an expert.
The reason for that is businesses can’t afford to lose their sales because of lack of their knowledge in the field. That is why they can even think of outsourcing their marketing to an agency. But bloggers can’t do that. Contrarily, they also need to market their posts appropriately. So, here are a few tips for bloggers to leverage digital marketing.
#1. Manage Your Online Presence
Every blogger needs to know how your readers perceive your blog and posts. If you look at blogging arena, it is no less than an ocean. Every day new bloggers are born at an exponential rate. So, just imagine why someone would like to spend the time to read your 300/500/700/1500 words post. While your blog is obviously your home ground, but you also need to play on various social media platforms that are not basically your home ground. How do you make your presence on various social media platforms? What is the frequency? How do ensure every new post you write that is worth mentioning through various platforms reaches your followers well in time. Mind it that it is not only your followers that would get to know about your new post. There are people who keep a track on new posts on the basis of keywords or hashtags.
If you are a blogger do go through these tips for bloggers to leverage digital marketing. Understanding your niche is quite important. For instance, if you review products, do you post reviews on other review sites? Do you visit relevant forums and participate in topics of your interest? How is your post performing in Google Search? What more can you do to improve its rank?
#2. Your Time Is Your Marketing Budget
Now, since you are not spending money on outsourcing an expert, you have to invest something substantial at your end. That is your time. You need to spend the time to research well and understand well the crux of the matter. Otherwise, the benefit of these tips for bloggers to leverage digital marketing will not be that fruitful. At times, you might feel that you are in a tunnel with no end and light visible. But the situation will not remain same for long. You will become expert swimmer only if you practice on daily basis. Merely standing at the pool will not bring that expertise. Similarly, you need to have that urge to dive deeper to draw out more.
#3. Your Blog Post Sharing Is As Good As Your Marketing Campaign
When you share your new post on social media platforms does it fetch some interest? Do you get organic reshares, likes, and comments? If not, there is something wrong with your marketing strategy. Either your post is having juicy content or you have not been able to present it well on social media. Learn about the concept of relevant hashtags, keywords, and context to attract more people. Use some tools to find out which social media brings more traffic to your blog. What is the reason that another platform is not fetching that much response? Try to post in some engaging manner. It has to be a perfect mix of the right post with the right pitch.
#4. Gain Knowledge Of Marketing Trends
I covered it in the point above. I hope these tips for bloggers to leverage digital marketing will benefit you in some way.
#5. Test Your Posts
Keep an eye on your posts. Some posts will always do better than others. Definitely, there was something in those that could attract more visitors. Similarly, if comments are not something happening regularly on your posts, some posts attracting comments means there is a reason behind it. Try to analyze. Spend time on these posts to understand what was better that is lacking in other posts.
#6. Make Marketing Your Top Priority
Remember that your blog and posts are yours. If you are not convinced, you will never be able to convince anybody else. Spend time daily on this exercise. Take these tips for bloggers to leverage digital marketing as starting points. Once you are on the right track, you will find your own ways to excel further.
In the end, I would like to request something. When you find out some more ideas that work well for you, don’t forget to come back and share them in the comment section so that others can get help and I will have some fresh tips for bloggers to leverage digital marketing. After all, it is all about your passion that needs some polishing so that others feel the glitter.
Online business has hit an all-time high globally, as major and minor companies are creating their own websites and trying to cater to the Internet public. Marketing online is vastly different from offline marketing as the rules and regulations of attracting consumers differ hugely. This is where a digital marketing agency comes in and ensures that online marketing, from creation of websites to ensuring that they excel in search engine rankings, is available to clients as a whole package. Without the help of a digital marketing agency, it is not possible for companies to enter the online market and emerge successful.
The primary benefit of hiring a digital marketing agency is that these agencies are experienced and understand the online world of marketing. Since there are major differences between the online world and the offline world of marketing, gathering professional help for the better performance of a website is highly recommended. Digital marketing agencies have experts on their board who understand what a particular client website contains and how it can be marketed digitally. From keyword heavy content to social media marketing, all options are available and it is up to these agencies to implement these options as per their understanding.
Search engine optimization is the biggest benefit of hiring a digital marketing agency. Marketing online serves no purpose unless people regularly visit a company’s website and go through its features and products. Competition in the online market today is mostly about securing high rankings in search engines. Securing high rankings in search engines automatically translates to popularity of the website as well as increase in consumer awareness. A digital marketing agency is well aware of all this and hence can be trusted with the responsibility to increase a website’s search engine rankings. They know how to go about it and whether they should take a content related approach or publicize the site via social media, is up to them.
A digital marketing agency also understand that in today’s age of flashy and tech-heavy websites, a company can never achieve the desired search engine rankings unless is website is up to the mark. A digital marketing agency also often acts as a web designing organization and designs the websites for its clients. It knows that depending on the content, how a website is to be designed so that what people are looking for in the site can be easily found. From the home page to the page dealing with the features of the company’s products to the page about the history of the company, all are available on the website. It is up to the digital marketing agency to put together these pieces in a manner that will be appealing to regular and new visitors of the website.
Since constant presence on the social media is highly necessary for a company to be successful in online marketing today, an internet marketing company ensures that they are able to provide full social media marketing strategies. It is important not only to have Facebook or Twitter pages for companies but also ensure that those are active. Sharing regular links to the company’s website and its new products, features and news are a must for every digital marketing agency. They also encourage active interaction between people and the company via social media pages. This helps the company understand their consumers and what the consumers look forward to from the company. Automatically, this gives the company a great chance to improve its search engine rankings.
For companies which are beginning their innings new in the online marketing world, it is highly beneficial to hire a digital marketing agency with proper experience. In that case, it is the company which will have all the experience and will be able to guide the client on how to improve search engine rankings. Clients can give the content and the layout of the website, but it is up to the digital marketing agency to make a site that will ensure that proper consumers are drawn to the site. Digital marketing agencies come across all sorts of clients and they know how the success of a website is achieved. So being dependent on them is actually beneficial for a company, especially the ones who have just begun.
Did you know you could get certified by Google? Google provides a number of Digital Marketing training courses to help enhance marketing skills, some of them absolutely free of cost! Digital Marketing courses are not only helpful to those working in the field but also incredibly useful to entrepreneurs trying to make it in this fast-paced business environment. It is crucial in today’s business situation to have a working knowledge of each and every aspect of the business, and while courses are widely available for a range of other aspects, Digital Marketing was a subject rarely touched upon.
However, Google is helping millions of like minded individuals worldwide with an interest in the subject by providing these free courses. We’ve mentioned the top 5 courses you can enroll in, with Google today!
AdWords Fundamental Course
Learn the basic and intermediate aspects of AdWords and advertising online. The course touches up on how to set up AdWords, manage a campaign and also teaches you how to measure and optimize your AdWords campaign. You can take on the assessment after going through the study material and earn a Certification from Google. The assessment consists of 65 questions that need to be completed within an hour and a half. To earn the certification, you’ll need to score above 80%. The test is also available to take again in case you don’t make the cut the first time.
This program is a 5-month training course, 6 hours per week. Squared Online is a Digital Marketing Leadership course created by Google in partnership with Home Learning College. You will be guided by Industry experts and the course takes a unique, practical approach for training. This is a great course for anyone looking to boost their Digital Marketing training skills. The course focuses on Evaluating the relationship between digital innovations and changing consumer behavior and communicating how this relationship will evolve in the future. You will learn how to propose how an organization can build an effective digital presence that concentrates on consumer engagement and organizational objectives and how to use data from a variety of sources to generate insights and make strategic commendations amongst other important skills.
AdWords Display Certification
This online course teaches you to create, manage and optimize Display campaigns. It will also help you take advantage of Google Display Network with Display campaign settings. The Pre-requisite to take this course however is to complete the AdWords Fundamentals Course, which covers the basics. You can take an assessment to earn the certification. This is a beginner course and the material is always online, meaning you can take your time to study and take the assessment as you please.
Google Analytics Individual Qualification
This Google course covers basic and advanced Analytics concepts including planning, analytics principles, implementation, data collection, configuration, administration, conversion, attribution, reports, metrics and dimensions. Once you study the material provided, you can do this on your own time and it’s free, you can take the Google Analytics Assessment consisting of 70 questions to be completed within a time period of 90 minutes. To earn the certification for this course, you will need a score of 80% and above.
Google Digital Unlocked
Having partnered with the Indian School of Business in Hyderabad and FICCI, the content covered in the course will provide a foundation for basic Digital Skills. The course begins right from the basics with an Introduction and understanding of Digital Media. You will learn how to plan online strategies, gain insights on new developments in the digital world, build an online presence, be noticed by ads, work with Analytics and much more. It’s a full ranged course and you can take your time going through the material. There are small assessments for every topic, once you pass them, you can move on to the next topic and complete the course to earn your certification.